NEWS & EVENT
In Market Outlook 2025, CEO of Martha Tilaar Group Explains Cosmetic Trends 2025
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Wednesday (23/10), CEO of Martha Tilaar Group, Dr. Kilala Tilaar
became a speaker at the fourth session of the Indonesia Industry Outlook
2025 Conference themed Be Agile, Be Relevant: Growing in the Turbulent
Beauty Industry. In his session, Dr. Kilala revealed that the condition
of the national cosmetics industry is still in a positive growth trend
even though signs of weakening purchasing power are starting to appear
in the third quarter of 2024.
According to him, national
cosmetics continue to experience rapid growth, especially skincare
products to perfumes in the last few years. Even since the pandemic, the
skincare trend has increased along with the increasing awareness of
people to adopt a healthy lifestyle, including caring for their skin,
hair, and face.
"This industry is becoming crowded and very
competitive, if someone says Red Ocean, this is already Black Ocean
because there are so many players," continued Dr. Kilala. Based on data
from the Food and Drug Supervisory Agency (BPOM), the cosmetics industry
continues to experience growth. In the period 2010-2019, there were 700
industry players, and by September 2024, there were 1,700 cosmetic
business players registered.