NEWS & EVENT
Entrepreneur Community Visitation to PT Cedefindo with Yuswohady
On Wednesday (12/02), one of the Martha Tilaar Group business units, PT
Cedefindo, is visited by some community friends, they are Memberi, TDA, and
Kagama Community which was initiated by Yuswohady, a business consultant
who is also the author of around 40 marketing books. This visit was
packaged as a Factory Visit & Talkshow with the theme Skin Care
Effect: The Rise of Indie Brands, The Birth of Ecosystem Brand, and
presented three speakers, they are Dr. Kilala Tilaar (CEO of Martha
Tilaar Group), Ruskha Soedibyo (Co-Founder of Reine Beauty), and Emyranza
(Founder of Smith Men Supply), with Yuswohady as the mentor of the
talkshow.
Through the talk show session, as an insight for the
participants whom most of them are entrepreneurs, Dr. Kilala explained
that the business model run by the Martha Tilaar Group through PT
Cedefindo, has becoming an ecosystem company for many indie cosmetic
brands in Indonesia. According to Dr. Kilala is a company that pays
attention to upstream to downstream processes, not only well for the
sustainability of the company, but also for the sustainability of the
community, entrepreneurs and the Indonesian beauty industry
ecosystem itself.
"We as entrepreneurs, apart from seeking profit of
course, must be able to provide benefits to the people around us. At
least that's what Martha Tilaar Group is implementing, creating a
sustainable business from upstream to downstream," said Dr. Kilala.
Apart
from the insightful talk show, the participants were also invited to
see several areas at PT Cedefindo which were expected to enrich their
insight into the production of beauty products. From this visitation,
participants were able to see how PT Cedefindo's RND team ensures that
every beauty product produced has passed the safe formulation and
quality control stages under the supervision of their experts team.
Hopefully this visit is useful and can encourage the growth of beautypreneurs. Keep Beautifying Indonesia!