NEWS & EVENT
It's time for #CeritaCantikDariAlam for Indonesian women.
It's time for #CeritaCantikDariAlam for Indonesian women.
Nature
always presents extraordinary beauty that brings a lot of peace.
Especially in the midst of increasingly complex life pressures, the
natural beauty of Indonesia, especially the mountains, is certainly one
of the alternative entertainments and healing that is widely chosen by
young people, especially Gen Z. The quiet and peaceful atmosphere of the
mountains is the perfect place for them to relieve stress, enjoy the
calm atmosphere, and the beauty of nature.
One of mountain area
that is a favorite healing destination is Bromo-Tengger-Semeru in East
Java. Bromo Tengger Semeru National Park (TNBTS) is one of the 10
priority tourist destinations in Indonesia. The natural beauty of TNBTS
does not only lie in its dramatic landscape. The spiritual aura of Mount
Bromo and the unique culture of the Tengger tribe make this area more
than just a tourist destination. Apart from Mount Bromo which is the
main attraction, Mount Semeru which is the highest mountain on the
island of Java is also no less interesting. Known as Mahameru, its
height reaches 3,676 meters (masl) above sea level.
An ideal
representation of the concept of healing through nature, Mahameru offers
stunning natural beauty and challenging physical challenges. On the one
hand, mountains are real geological formations, filled with diverse
flora and fauna, and challenging terrain. On the other hand, mountains
also trigger imagination and adventure, their majestic and magical aura
is a special attraction. This beautiful combination is also what never
fails to inspire the world of Indonesian beauty.
Through the
colors of its natural elements, Mahameru inspired Sariayu Martha Tilaar
to present Sariayu Color Trend 2025: Dear Mahameru. Sariayu Color Trend
is one of Sariayu's product series that since 1987 until now has been
specially created every year in the form of decorative products in the
Color Trend series. This collection is inspired by the diversity of
culture and the natural wealth of the country combined with
international color trends. Present as the 38th Sariayu Color Trend,
Dear, Mahameru encapsulates the majesty of the Mahameru peak in a series
of elegant color palettes. In line with #CeritaCantikDariAlam, this
collection is inspired by the strength, courage, and charm of Indonesian
Women.
With a vegan formula and patented ingredient GuavoMoist®,
every Sariayu Color Trend 2025 product presents a harmony of beauty,
softness, and durability throughout the day. The natural ingredients
used are GuavoMoist® from Psidium guajava L (Guava) extract which is
patented and certified. Known as a source of bioactive antioxidants,
guava is rich in folic acid, quercetin, beta-carotene, lutein, and
lycopene, which help nourish and maintain healthy skin. Not only that,
the extract contains natural sugars and amino acids that act as natural
moisturizers, while its astringent properties help tighten and smooth
the skin.
As a natural beauty pioneer in Indonesia, Sariayu
Martha Tilaar is committed to presenting products that make consumers
feel comfortable, safe, and proud. Therefore, Sariayu Martha Tilaar
processes natural ingredients into GuavoMoist® through a sustainable
process, non-GMO, free from animal testing, and without animal
preservatives. With these high standards, Sariayu Color Trend 2025 is
officially certified as Cosmos Approved Ingredients and Vegan, and
carries the Clean Beauty concept, ensuring natural beauty that still
cares about the environment.
Sariayu Color Trend 2025: Dear,
Mahameru presents a series of products with packaging designs inspired
by the Tengger Tribe's signature Goyor Woven Fabric. The Tengger Tribe
or also known as wong Tengger is an ethnic group that inhabits the
highlands of the Bromo-Tengger-Semeru Mountains. The Goyor Woven Fabric
that they always wear is included in Indonesia's traditional craft
products. As time goes by, Goyor woven fabric is produced in the form of
Sarongs. The motifs are diverse and the way to use them is also
different. The motifs displayed mostly display original Indonesian
characters and often use geometric shapes, such as triangles, rhombuses,
squares, and circles, as well as realistic motifs such as flowers,
leaves and others.
Coming with pastel colors on the packaging and
decorated with Goyor woven fabric motifs, the Sariayu Color Trend 2025
product series consists of Tinted Lip Oil, Matte Lip Stain, Color Boom
Blush, and Eye Shades.
Tinted Lip Oil
Enriched with
GuavoMoist® formula, Avocado Oil, Grape Seed Oil, Jojoba Oil, Shea
Butter, and UV Filter which function to increase lip moisture by up to
44%, make lips soft and nourished, and disguise fine lines on the lips,
Sariayu Tinted Lip Oil is available in 4 charming color choices.
Asmaradhana, Widyadari, Suryakantha, and Rahadyan come with natural,
shiny colors with a stain effect that is ready to make lips moist and
rosy all day long.
Matte Lip Stain
Formulated with
GuavoMoist®, Bisabolol, Vitamin E, and UV Filter, which make lips soft
and nourished and help disguise fine lines, Sariayu Matte Lip Stain is
available in 4 color variants; Rasatala, Sinartriya, Kamaratih, and
Arkamaya. These four color variants provide natural, shiny colors with a
long-lasting matte finish.
Color Bloom Blush
Equipped with
natural ingredients consisting of GuavoMoist®, Chamomila Flower Extract,
Calendula Officinalis Extract, Sunflower Oil, Rosa Canina Seed Oil,
Vitamin E, and UV Filter, which help the skin become softer and more
nourished and protect the skin from the bad effects of pollution and the
environment, Sariayu Color Bloom Blush is available in 4 elegant color
choices. Gandhewa, Kamayangan, Arutala, Sarasati come in beautiful, soft
colors that are natural, pigmented, easy to blend, and long-lasting,
making the cheeks bright and radiant.
Eyes Shades
Enriched
with GuavoMoist® formula, Bisabolol, Vitamin E, and UV Filter, Sariayu
Color Trend 2025 Eyes Shades are available in 3 collections of soft
natural colors; Kadhaton, Martyapada, and Swargaloka. With a smooth and
light texture, without talc, and a pigmented and long-lasting formula,
these three series of Eyes Shades can make your eyes look more beautiful
and charming.
The Sariayu Color Trend 2025 Collection: Dear, Mahameru is available exclusively at Sariayu Martha Tilaar Shop Online.