Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).
Read moreMartha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merkâ€, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.
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Translating concepts, ideas, and insights into a book is one way to pass on knowledge and experience to the younger generation. This is the conviction held by the Martha Tilaar Group, following the successful release of the book Glow Economy on April 29, 2025, the group has now released the second volume in the Glow Economy series, titled Elevating Glow Economy.
HYAS – Makeup Through The Ages exhibition concluded beautifully and captivatingly after a four-day run from September 3 to 6, 2026, at Ashta District 8, Jakarta. The HYAS Exhibition was Indonesia’s first exhibition dedicated to the history and evolution of makeup, initiated by two young Indonesian women: exhibition curator, Allysha Nila, and co-curator, Sissy Sosro. Various legacy Indonesian brands, including Sariayu Martha Tilaar, contribute to the rich tapestry of Indonesian beauty, as insights to the young generation about the colorful history of the local cosmetics industry.
Glow Economy presented by PT Cedefindo (Martha Tilaar Group) arrived in Bandung on Wednesday, August 12, 2026. An Inspiring Talk by the Martha Tilaar Group enlivened the 2026 PRABU (Grand Welcoming Ceremony for New Students) event at Universitas Padjadjaran (UNPAD). More than 12,000 new UNPAD students from various faculties packed the Jati Padjadjaran Sports Hall (GOR) and participated in the series of activities with great enthusiasm.
