About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Launching Mist You So Eau de Parfum Perempuan x Belia Creative Collaboration of Two Local Companies

News
16 December 2024

Two big brands with more than 50 years of experience have officially collaborated to launch a fragrance product, Mist You So Eau de Parfum, with the label Girl X Belia (16/12). PT Prana Dinamika Sejahtera, which houses GADIS, and Martha Tilaar Group as the producer of Belia have agreed to collaborate to produce fragrance products for teenagers. These two friends are 'reunited', exchanged ideas, and got creative in creating an eau de parfum product aimed at especially for teenagers.

Martha Tilaar Group's 2025 Budget Kick Off, Optimistic about Optimizing Strategy and Synergy

News
08 November 2024

In order to improve employee and company performance, Martha Tilaar Group held a 2025 Budget Kick Off attended by the board of directors and managers of all its business units, namely PT Martina Berto Tbk, PT Cedefindo, PT Cantika Puspa Pesona, PT Martha Beauty Gallery, PT Sinergi Global Servis, PT Kreasi Bogaprimatama, PT Creative Style Mandiri, PT Tara Parama Semesta, and the Martha Tilaar Academy (8/11).

At In-Cosmetics Asia Bangkok, Dr. Kilala Tilaar Becomes a Judge for 9 Faces of the APAC Beauty Industry

News
07 November 2024

For the sixth time, the CEO of Martha Tilaar Group, Dr. Kilala Tilaar was once again trusted to be a judge at the In-Cosmetics Asia event. Held at BITEC, Bangkok, Dr. Kilala was appointed as one of the judges for the Spotlight on Formulation Awards 2024, along with 13 other competent judges from various countries. The Spotlight on Formulation Awards is an award presented by In-Cosmetics to appreciate products with the best innovation and formulation.

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