NEWS & EVENT
PT Martina Berto, Tbk Acquired Rudy Hadisuwarno Cosmetics Officially
The beginning of this year, precisely 26th January 2016, marked as a special moment for PT Martina Berto, Tbk. The company which known as the producer of Martha Tilaar cosmetic line officially acquire the brand of Rudy Hadisuwarno Cosmetics.
Rudy Hadisuwarno Cosmetics brand has long been included in the portfolio brand of PT Martina Berto, Tbk. The difference is, before the acquisition, the company had to pay royalties annually to Rudy Hadisuwarno. However, after the acquisition, it is now royalty-free. Today, PT Martina Berto, Tbk became the right owner of the brand with the trademark certificate Rudy Hadisuwarno Cosmetics along with the logo, as well as the rights to the brand with Rudy Hadisuwarno trademark certificate plus its logo and signature, in Class Goods/Services NCL9 03 under the Directorate General of Intellectual Property Rights, The Ministry of Law & Human Rights.
The underlying reasons for PT Martina Berto, Tbk in buying Rudy Hadisuwarno Cosmetics brand is because this hair care brand has strong brand equity in the minds of consumers. The brand is also reflects the expertise of Indonesia's very own hair expert who have decades of experience in performing hair treatment in Indonesia.
After the acquisition, PT Martina Berto, Tbk hopes Rudy Hadisuwarno Cosmetics brand can complement the beauty and body care product that has been owned by the company. In the the future, the company also hopes the development of this brand could reach its potential.
IMG