NEWS & EVENT
Sariayu Received Digital Popular Brand Award 2016
In the midst of significant internet user growth, building brand popularity trough digital media nowadays is unvoided by every businessman in Indonesia, including Martha Tilaar Group which has several brands. This growth has made TRAS CO Research inisiated Indonesia Digital Popular Brand Award.
Said by the Chairman of TRAS CO Research, Tri Raharjo, Indonesia Digital Popular Brand Award is a prestige for brands in Indonesia which succesfully build their popularity in internet so they considered having excellence performance compared to another brand in their category. “This award is to push brands in Indonesia so they more intens in doing their digital marketing strategy and maintain their brand popularity in the middle of new comes,†he says.
In Indonesia Digital Popular Brand Award 2016 that held in June 2, 2016, at Ritz-Carlton Hotel, Sariayu received the award for four categories, consist of Moisturizer, Cleansing, Skin Brightening, and Face Powder. According to Meicy Laurencia, Brand Manager of Sariayu Skin Care, “This award shows that Sariayu is getting serious to se market potential and digital trend as one of media that can be explored and utilized. Hopefully this digital strategy will reach wider market and younger customers.â€
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