NEWS & EVENT
Sariayu and Puspita Martha on Pesona Selat Lembeh Festival
October 2016 become the 7th year for Bitung goverment, North Sulawesi, to hold Pesona Selat Lembeh Festival. Themed with Colorful Bitung, this festival organized for five days, October 6-10, 2016. In order to give support to North Sulawesi tourism, through its two subsidiary companies, Puspita Martha International Beauty School and Sariayu, Martha Tilaar Group took part in this annual festival.
As one of Corporate Social Responsibility (CSR) implementations, Puspita Martha International Beauty School gave a workshop and training to 30 teenagers in Bitung using Sariayu Color Trend 2016 Inspirasi Krakatau. After workshop, all technique and insights of Makeup Concept (Face Chart) application are used to 150-200 dancers and models who featured in the peak night of “Colorful Bitung’. Not only took part as official makeup in Pesona Selat Lembeh Festival 2016, Sariayu is also support one of the event, Sariayu Beautifying Bitung on The Sea on Octover 7, 2016. The collaboration of Sariayu and Puspita Martha is the result of cooperation with IDEA Production and Indonesia Tourism Ministry.
Pesona Selat Lembeh Festival 2016 officially opened by 200 pating hias fisherman boats parade in Aertembaga Port. Before that, also held the procession of Minahasa culture as forf of gratitude and to get permission to the ruler of the sea. Colorful Bitung is held in order to promote Bitung tourism with 5 pillars of Tourism Entrancement which are, Sea Entrancement, Flora Entrancement, Fauna Entrancement, Historical Entrancement, and Cultur and Religious Entrancement.
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