NEWS & EVENT
Movie, a New Way of Sariayu�s Marketing Strategy
Tuesday, October 18 , 2016, right after inviting comunity, SME and media, Sariayu held a Movie Marketing discussion with marketing expert, Yuswohadi, and another speakers, Handoko Hendroyono, Amalia Prabowo, Bryan Tilaar, and Patricia Husada. On this Movie Marketing talkshow, Yuswohadi talk aboyt new marketing way inside Martha Tilaar Group, which is through a movie.
“Martha Tilaar Group through Sariayu always want to rejuvenate the profile of the users. Of course we need to develop different brand activation, our plans are through a movie marketing and community movement called Be Wonderful Movement,†said Bryan Tilaar, President Director of Martha Tilaar Group when asked why choosing movie as marketing media.
Talking about marketing strategy through movie, Sariayu started to run this strategy when met Wonderful Life project. Like Patricia Husada, the General Maeketing Manager PT Martina Berto Tbk, said that Sariayu already have a sustainable program, where the community of Sariayu will become the main core of the program. This program will raise empowering women issues in Indonesia, with objective to encourage and inspire all woman to be more independent, smart, and give significant contribution for her surrounding, and most of all, for herself. “Partnering with Wonderful Life is not an easy decicion, we were considering the objective and our sustainable plans too. In spite of that, common missions and vissions facilitate the collaboration,†she added. Â
Amalia Prabowo, the author of Wonderful Life book gave the same statement. “Wonderful Life movie bring important messages that should be delivered to every woman in Indonesia, therefor we need support from partners who are not sales oriented only, but also have good networking and ability to make this movie get awareness from the society,†she said.
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