NEWS & EVENT
Sariayu To Receive Ads Leaderboard Awards from YouTube
Creativity is the key that always need to be developed in a brand marketing strategy, especially in digital era. Sariayu, one of Martha Tilaar Group’s brands is implementing this point. Following the wave of digital era, Sariayu has started to explore its marketing strategy through digital media since this past five years.
One of some digital activations that Sariayu just did recently is a collaboration with two Indonesian influencers, Chandra Liow and Devina Aureel through ‘Rahasia Cerah Memikat ala Devina Aureel’ video. This 4 second video collaboration is wrapped in fresh and funny story line, so young YouTubers will have interest in watching this Sariayu Putih Langsat advertisement. This collaboration generate a great result. This proved by an award that YouTube has given to Sariayu for ‘Rahasia Cerah Memikat ala Devina Aureel’video.
Took place in Upper Ground of Sheraton Grand Jakarta, YouTube has held an Ads Leaderboard Awards on October 19, 2016. In this opportunity, Sariayu has chosen as one of ten brands that mentioned as The Best Ads Indonesians Loved To Watch and received the award. Ads Leaderboard Awards for Sariayu was handed directly to Kilala Tilaar as the Innovation and Creatibe Director of PT Martina Berto Tbk.
Creativity is the key that always need to be developed in a brand marketing strategy, especially in digital era. Sariayu, one of Martha Tilaar Group’s brands is implementing this point. Following the wave of digital era, Sariayu has started to explore its marketing strategy through digital media since this past five years.