NEWS & EVENT
As Support to Indonesia Tourism, Sariayu Attend the Bau Nyale Festival 2017
Sariayu Martha Tilaar as one of Indonesia local brands, of course having their own concern to national tourism development. Shown not only by becoming an official partner, but also to promote it through any media. Just like this February 2017, Sariayu not only chosen as Festival Bau Nyale 2017 official makeup pertner, but Sariayu also took some of Indonesia beauty blogger to get to know the Indonesia culture much more.
With five beauty bloggers, Stella Lee, Minyo, Nadya Aqila, Almirantu Fira, and Vindy, Sariayu team visit Lombok Island for five days to see Bau Nyale Festival 2017. Bau Nyale is a festival to hunt colorful sea wormwhich held annually in Lombok. According to the source, this festival held based on the story of Lombok people, a story aboout Princess Mandalika, a very beautiful princess whom a daughter of King Tonang and Dewi Seranting, who commited a suicide in the sea at the kingdom era. Soon after her death, sea worm started to appear behind the corals, which those worms believed by the Sasak peopleas Princess Mandalike who turned into Nyale.
At the event, Sariayu also wants to make all the bloggers to be more familiar with inspiration of the latest color trend of Sariayu, called Sariayu Color Trend 2017 Inspirasi Gili Lombok. From this island, Sariayu creates all beautiful colors for its series. Sure, this trip won’t happen without collaboration with Indonesia Tourism Ministry through Wonderful Indonesia program. Hopefully, this collaboration will advance Indonesia culture and local beauty.Â
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