NEWS & EVENT
Sariayu Martha Tilaar Launched Color Trend Inspired by Gili and Lombok
Last Saturday (23/02), Sariayu has officially launched its color trend series at Leon Café Dharmawangsa, nalmely Sariayu Color Trend 2017 Inspirasi Gili Lombok. Like years before, Sariayu still consistence on their mission whici is to mix the beauty of Indonesia nature and culture with the beauty of Indonesia women. This year, all the beautiful colors of Sariayu inspired by the beauty of Gili and Lombok island in Nusa Tenggara.Â
“We pour the beauty of Lombok nature and culture into the colors of Sariayu Color Trend 2017 Inspirasi Gili Lombok. All the latest series of Sariayu, from eyeshadow, lipstick, to duo lip color, it inspired by the captivation of Gili Lombok,†Beatrix Wijaya as Brand Manager of Sariayu decorative explains.Â
This launching event of Sariayu 2017 also attended by Indonesia beauty enthusiast, from blogger to vlogger. In this opportunity, Sariayu also introduce their new beauty ambassadors, Tika Bravani dan Mareike Brenda. Sariayu also introduce their new campagne #akucantikindonesia. The reason, Sariayu wants to encourage every Indonesia woman to feel proud to their self uniqueness, for this will make Indonesian women look beautiful, Indonesian beauty. “We wants every woman of Indonesia feel beautiful, comfortable in their own skin, confident,†says Dr. (H.C) Martha Tilaar that day.
Sariayu Color Trend 2017 Inspirasi Gili Lombok consists of 6 shades of Duo Lip Color, 12 shades of Liquid Eyeshadow, and 8 shades in Eyeshadow Kit. According to Beatrix statement, their liquid eyeshadow become the leading product because of its latest innovation. “Sariayu is the first brand local who creates liquid eyeshadow,†she added.
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