NEWS & EVENT
MoU Signing Between ITB and Martha Tilaar Group to Start Generasi Berkreasi
As real implementation
of Beautifying Indonesia campaign, Martha Tilaar Group will start one new
movement to beautify Indonesia through possitive action. This movement callled
Generasi Berkreasi (Creative Generation) inspired by creativity and
self-potency of young generation. Therefore, Martha Tilaar Group wants to
encourage them to share ideas and possitive innovation in subject they mastered.Â
Generasi Berkreasi
started with MoU signing between Institute Teknologi Bandung (ITB) and Martha
Tilaar Group. “Generasi Berkreasi will do collaboration with universities and
education institutions in Indonesia, one of those is ITB,†said Palupi Candra,
Head of Corporate Communication Martha Tilaar Group. “Today (5/07), Martha
Tilaar Group and ITB has officially signed Campus Program MoU, where ITB will
be our first partner to host Generasi Berkreasi activity,†she explained. Some
universities that will involved in Generasi Berkreasi are Padjajaran
University, Maranata Christian University, Bandung Islamic University, Parahyangan
Catholic University, and NHI Tourism Institute.
Taking Uniquely
Indonesia as its theme, Campus Program collaboration will have several
competitions and insightfl fun activities. There will be 4 categories in the
competiion, Start Up Business, Inspiring Cosmetic Formula, Packaging Design and
Spa Design, and Marketing Research. Mechanism, regulations, assesment criteria,
and any informations related to Generasi Berkreasi is accesible in www.generasiberkreasi.com and www.marthatilaargroup.com .
Later, winner of
all competition will be announced in ITB, and enliven with Passion to
Innovation Day event including exhibiton, Beautyploration Zone, job fair,
music, Stand Up Comedy, and Gen Talk that presents so many inspiring figures.
Through this activiy, Martha Tilaar Group wants to inspire and facilitates
young talents to develop their ability, idea, and creativity, so we could bulid
Indonesia through creativity, diversity spirit and nasionalism.