NEWS & EVENT

To Expand Indonesia Natural Extract Distribution, PT Martina Berto, Tbk Collaborate with Clariant

• NEWS & EVENT
• 01 October 2018

Indonesia known as a country with second largest natural resources after Brazil, but unfortunatelly it hasn’t utilized optimally. In accordance with Martha Tilaar Group mission and vision to utilize Indonesia resources, PT Martina Berto, Tbk as one of Martha Tilaar Group business unit hold a committment to utilize Indonesia natural resources in its every product with economy value that produce through innovation.    

The innovation and consistency of its cosmetic products run based on Indonesia local wisdom and by researching various Aromatic, Cosmetics, and Medicine Plants, flowers and fruits, and cultivating those plants development through Kampoeng Djamoe Organik –Organic Herbs Village– of Martha Tilaar. Various products has been developed, including extract innovation such as langsat, hibiscus, chili, basil, Phyllanthus urinaria, kidney tea plants, Cantella asiatica, lime, mangosteen, pomegranate, Java Complex, and Oxi Complex.   

More over, PT Martina Berto, Tbk through Martha Tilaar Innovation Center (MTIC) also produce and develope active ingredients called Berto Extract which produced by Indonesia natural resources, for internal and export needs. This innovation effort was takan in order to reduce dependency of import raw materials, for almost 35% of ingredients in cosmetics production are imported. Berto Extract produced as the result of team work under Kilala Tilaar as Corporate Creative & Innovative Director of Martha Tilaar Group. This team then open the opportunity to collaboration between PT Martina Berto, Tbk with international distribution company, Clariant Asia Pasific.

This collaboration is also as one of Martha Tilaar Group contibutions in promoting Indonesia local products export and increase its performance just like goverment highlight these past several years. Collaboration between PT Martina Berto, Tbk and Clariant Asia Pasific which relate to 12 innovation products of PT Martina Berto, Tbk markerting by utilizing international networking of Clariant will soon begin. It started with agreement signing between PT Martina Berto, Tbk Director Kunto Widarto and Head of Business Unit Industrial and Customer Specialities Clariant Asia Pasific, Francois Bleger on Monday (1/8).  Hopefully this cooperation will give significant contribution to national economic growth, as well as to both company’s.

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