NEWS & EVENT
Martha Tilaar Group Support for Asian Para Games 2018 as Part of Beautifying Indonesia
Asian Para Games
2018 is already over, but the euphoria still in the air. During eight days
(6-13/10) of competition, Indonesia contingents successfully bring the nation
to the fifth rank of the championship. With 135 medals, Indonesia received 37
gold medals, 47 silver and 51 bronze. Being in that posisition, Indonesia
exceed the target to be in the top eight rank.
It was an honor to
Martha Tilaar Group to support this international sport event, not just because
this is the first time Asian Para Games held in Indonesia but also because
Martha Tilaar Group directly involved in Opening and Closing Ceremony of Asian
Games 2018. “After chosen as Official Makeup Supplier for Asian Games 2018, now
Sariayu and Puspita Martha team are chosen again as the Official Makeup Partner
for Asian Para Games 2018. This is sure a good thing because this is our way to
support Indonesian athletes and all at once to beautify Indonesia for this
international event,†said Palupi Candra, Head of Corporate Communication of
Martha Tiaar Group.
For Asian Para
Games 2018, there are 250 makeup artists and stylist who involved. They are
consist of Martha Tilaar Group MuA, students and alumnus of Puspita Martha
International Beauty School, and also 10 MuA from Difabel Jakarta community
(Teman Tuli). Their involvement in MuA team is also one of implementations of
Martha Tilaar Group’s pillars, Empowering Women. Martha Tilaar Group expecting
this idea will give precious experience and opportunity to them, so they could
feel more confident.
To beautify all the
performers, Puspit Martha team using Sariayu Color Trend 2018 Inspirasi Jakarta
which has dynamic yet elegant colors and longlasting formula. See some of
Sariayu and Puspita Martha backstage activities in Asian Para Games 2018 that
in line with #BeautifyingIndonesia campaign on @sariayu_MT and @puspitamarthaid
Instagram.