NEWS & EVENT
Jokowi’s Message to Advance Local Industry
This August, so many activities and events are held in celebration of Indonesia Independence Day. One most anticipated events awaited is Hari Belanja Diskon Indonesia (HBDI) or National Discount Day that held by Indonesia Shopping Center Association or called HIPPINDO on August 16 - 30th. First HBDI was held in 2017 and also known as an annual event Indonesia Great Sale.
HBDI that will be held in 300 shopping center in Indonesia opened by the President of Indonesia Republic Joko Widodo at The Hall Senayan City (15/08). “Marketing strategy is needed so import product will not flooding our market. Indonesia is a big market so don’t let it empty and filled with foreign products,†said Jokowi. He continued, it’s job and responsibility of mall owner to spare strategic space for local brands. “Don’t just come to this event, but giving your outlets, your spaces, to foreign brands in order to attract customers. You (mall owners) responsible for this,†he said.
Off course, messages that given by the President received possitive response from the audiences, including Martha Tilaar Group. As part of local brans, Martha Tilaar Group is represented by Brian Tilaar and Kunto Widarto to attend the inauguration of National Discount Day.