NEWS & EVENT

Jakarta (8/10) – After got chosen to do the makeup for more than 1.000 performers in the opening and closing ceremony of PON XX Papua 2021, Sariayu is trusted to support Lakon Indonesia Performance: Gantari, The Final Journey to Java, the peak event of Jakarta Fashion & Food Festival (JFFF) 2021. It is one of the commitments of Martha Tilaar Group to support fashion, art, and culture in Indonesia, also proof of our good partnership with PT Summarecon Agung Tbk since 1994.

 

“We are happy that JFFF can be held again this year and we could fully support and participated in it. Hopefully, JFFF could strengthen the collaboration between Martha Tilaar Group and PT Summarecon Agung Tbk. We also hope that JFFF will be a place for SMEs in the local creative industry to promote their products, which is they needed the most to survive their business in this pandemic time," said Kilala Tilaar, the CEO of Martha Tilaar Group. 

 

This year, Sariayu is also trusted to be the official makeup & hairdo for Lakon Indonesia Performance: Gantari, The Final Journey to Java, the peak event of JFFF. Held at the end of the event, which is October 9, 2021, this event is from the collaboration between textile craftsman, artisan, artist, designer, and architect. Lakon Indonesia will present its latest collection that is mixed with valuable Indonesian culture and tradition. This event will be broadcast online so everyone can stream via JFFF social media accounts, Summarecon Mall Kelapa Gading, Summarecon Mall Serpong, Summarecon Mall Bekasi, and Lakon Indonesia.  

 

Sariayu's involvement as the official makeup & hairdo is proof of the commitment to actively participated in the fashion industry that honors the value of Indonesian culture. Like the Founder of Martha Tilaar Group, DR.(H.C) Martha Tilaar said that fashion trends can never be separated from cosmetics, Sariayu is sure that this mutualism relation will advance the industry in Indonesia, fashion or local cosmetic industry. 

 

Using the best collection of Sariayu like Sariayu Tinted Moisturizer, Duo Eye Makeup, and Cheek Palette, Sariayu beautified 100 models at the Gantari show. As a local brand cosmetic that prioritizing the technology-based eastern identity, cultural and natural wisdom of Indonesia, Sariayu is honored to be a part of Gantari.

Keep Beautifying Indonesia!