NEWS & EVENT
In Collaboration with South Korea Beauty Brand, Martha Tilaar Salon Day Spa to Launch Its Lates Facial Treatment
To Connect. To Collaborate. To Compete. These are three methods that Martha Tilaar Group do to survive in market competition. Doing a collaboration with any parties who has similar vision and value with our company is our strategy so we could increase opportunity and profit. This time, collaboration is done by our one of unit businesses, PT Cantika Puspa Pesona. At the end of the year, in November to be exact, PT Cantika Puspa Pesona through its brand Martha Tilaar Salon Day Spa held collaboration with one of beauty brands from South Korea as the innovation for its facial treatment. Why should with a brand from Korea?
In recent years, South Korea has become the center of the beauty industry. From 10 steps skin treatment, natural glass skin look, to various kinds of sheet mask trend, Korean skincare and treatment has become something that very popular and wanted by people, especially the young generation. So does in Indonesia, K-Beauty becomes one of the trends that most beauty enthusiasts lookup for. Many cosmetics and skincare from this ginseng country penetrate to Indonesian market. Martha Tilaar Salon Day Spa see this as an opportunity.
Launched in the midst of 2021 in Indonesia, Rhodex is one of the premium Korean beauty brands which consists of natural-based skincare series and created using the Nano Technology that will give optimum treatment to the skin. With 4W (4 Weeks) treatment concepts which are Accepting, Adapting, Changing, and Stabilizing, Rhodex has light formulation and will not make the user addicted to the products.
Meanwhile, known as a spa leading brand in Indonesia, Martha Tilaar Group has a unique concept “The Authentic Indonesian Spa Experiences” that will give the best experience for its customers, through a complete treatment. “With our commitment to continue innovation and to fulfill the needs of Indonesian women for skin treatment, and our spirit to always be relevant with the trend without leaving our local wisdom behind, Martha Tilaar Salon Day Spa decided to hold a collaboration with Rhodex from Korea which known as its best quality in the beauty industry,” said Wulan Tilaar, Director of Martha Tilaar Spa on the launching event of Rhodex K-Beauty Facial Treatment at Ruang Belajar Alex Tilaar, Wednesday (17/11).
The same thing was expressed by the CEO & Marketing Director of Rhodex Indonesia, Grace Cho Eun Sook. “It’s our pleasure to have this collaboration with Martha Tilaar Salon Day Spa as the most well-known spa company in Indonesia. Through this collaboration, hopefully, we could have good synergy and bring good benefits to both parties,” said Grace.
Rhodex K-Beauty Facial Treatment will be available at Martha Tilaar Salon Day Spa starting this November and has four variants of treatment, which are Rhodex Anti Aging and Brightening Treatment, Rhodex Clarifying Acne Treatment, Rhodex Neck Firming Treatment, and Rhodex Eyes Treatment. As the name, each of these facial treatments has its benefits and excellences. Not only using premium products from Korea that will give optimum results to the skin, but the steps of the treatment are slightly different from other treatments so that the Martha Tilaar Salon Day Spa customers will experience a new sensation of beauty treatment. Moreover, this facial treatment is also supported with ultrasound technology that will optimize the effect of the product and will be applied with Martha Tilaar Salon Day Spa’s best relaxation massage so this definitely will be a perfect facial treatment series.
Using natural ingredients such as Shea butter, Macademia nut oil, Tremellafuciformis (white ear mushroom), Phyto G Stem cells, Camellia Sinensis Leaf (tea), Ginseng, Bambusa Vulgaris Shoot (bamboo), Chrysanthellum Indicum, Green Bean Seed, carrot, and extract of various flowers like white rose, jasmine, lily, lotus, and hibiscus, the main benefits of Rhodex K-Beauty Facial Treatment is to fix stress and dehydrated skin, flavanoid, and sisterol as a natural antioxidant helps to regain health and vitality of skin cells and as anti-bacterial and anti-inflammation. Rhode K-Beauty Facial Treatment will be available at Martha Tilaar Centre Cikini, Martha Tilaar Spa Kelapa Gading, dan Martha Tilaar Spa Wahid Hasyim outlets.