NEWS & EVENT
As one of the Representatives of Indonesia Intercolor, Kilala Tilaar Participated in Intercolor Conference 2022 Helsinki
Intercolor Conference 2022 has been successfully held in Helsinki, Finland, from May 11-13, 2022. To represent Indonesia, there was the CEO of Martha Tilaar Group KilalaTilaar, Indonesian Fashion Designer Era Soekamto, and a Digital Specialist from Creative Style digital agency who participated in that event. Along with other members of Intercolor, they proposed color and material concepts to the conference discussion as the involvement in Spring/Summer 2024 color trend determination.
Here are some short flashbacks about the Intercolor Conference 2024’s agenda for three days:
DAY 1: MATERIAL PRESENTATION
Each country presented various kinds of fabrics from their country based on the newest found/uniqueness. Indonesia presented some of its original fabric, two of which were batik and tenun.
DAY 2: COLOR PRESENTATION AND WORKSHOP
Each member of Intercolor presents color proposal for Spring/Summer 2024. Indonesia Intercolor has proposed three concepts of colors to be considered in the discussion. After the color presentation, all the members participated in a workshop as a part of the determination process of the color trend.
DAY 3: COLOR WORDING
After all the concepts are submitted by the participants from 17 countries, on the third day of the conference, they finally decided the big theme and color concept generally, including the Spring/Summer 2024 color sample. After that, they also held a meeting to discuss the color theme for Autumn/Winter 2024/2055.
For information, Indonesia has officially joined Intercolor in November 2018. Since then, Indonesia becomes one of 17 countries involved in the color trend determination. The other countries are the US, China, Denmark, Hungary, England, Italy, Japan, Germany, South Korea, France, Portugal, Spanish, Swiss, Thailand, and Turkey.
On the last day of Intercolor Conference 2022, all the members agreed to choose Indonesia to be the host for Intercolor Congress 2024 with agenda to determine the Spring/Summer 2026 color trend. This is an honour for Indonesia.