NEWS & EVENT
To Increase Post Pandemic Business Opportunities, PT Martina Berto Tbk Held a Collaboration with PT Dos Ni Roha
To increase business growth and strengthen the distribution of the products in the General Trade channel, by the mid-year of 2022 Martha Tilaar Group as a cosmetic, skincare, and herbs producer in Indonesia, through its unit business which is PT Martina Berto Tbk has held a distribution collaboration with PT Dos Ni Roha (DNR), a subsidiary of PT Dosni Roha Indonesia Tbk (DNR Corporation). Both companies are two big names that are firmly established and experienced for decades in their field. PT Dos Ni Roha gained the trust of its good track record as a well-known distribution and logistics service provider in Indonesia for online and offline retail.
Took place at Satrio Tower, Jakarta (7/7), the cooperation agreement was confirmed through an agreement signing done by each company leader, Gary Tanoesoedibjo as the authority of Rudijanto Tanoesoedibjo, the President Director of PT Dos Ni Roha who is also the Director of PT Dosni Roha Indonesia Tbk and the Commissioner of PT Dos Ni Roha, and Bryan Tilaar as the President Director of PT Martina Berto Tbk, and witnessed by the CEO of Martha Tilaar Group, Kilala Tilaar.
In this cooperation, some of the flagship products of PT Martina Berto Tbk such as Sariayu Martha Tilaar, Biokos Martha Tilaar, Caring Colours Martha Tilaar, Belia Martha Tilaar, and Rudy Hadisuwarno Cosmetics, will be distributed by the DNR through its distribution networks which consist of 32 branches, 14 depo, 61 sub-distributors with potential outlets more than 400.000 that spread in 463 cities all around Indonesia that will target the General Trade segmentation.
PT Martina Berto Tbk optimists that the DNR distribution networks and reach will help PT Martina Berto Tbk’s products to be evenly distributed and make them easy to get by the customers. DNS as an experienced distributor since 1963 that is also support by a well-integrated online supply chain management system, inventory control, and data sale from the warehouse to the customers, so the data that is needed can be found in real-time.
This strategic collaboration between PT Martina Berto Tbk and DNR will target business potential worth 135 billion in the first year. PT Martina Berto Tbk aims that product distribution in general trade will grow 65% on average in the 2nd semester of 2022.
“We optimist that the collaboration with PT Dos Ni Roha will increase our business growth in general trade continuously each year. With its experience of 59 years and the fact that PT Dosni Roha is supported by technology and infrastructure system, we expect PT Martha Tilaar Group Tbk’s products will be distributed widely and evenly and will be more reachable by the end-user in the low level massively,” said Bryan Tilaar.
“This is going to be a strong synergy. DNR distribution service is supported by integrated supply chain management system, inventory control, and data sales so it could optimize the distribution process,” said Gary Tanoesoedibjo. “We believe, with a good retail distribution channel that spread all around Indonesia, which has more than 400.000 outlet networks that we could reach, PT Dos Ni Roha will be able to distribute and promote PT Martina Berto Tbk’s flagship products right on target. This collaboration will add business value to us, especially our portfolio,” he added.
PT Martina Berto Tbk and DNR optimist to take the chance of the post-pandemic booming market. Kilala Tilaar said, “With the selling point, the capability, and the experience for decades owned by both companies, I believe this synergy will run as expected to use the market opportunity and answering the landscape challenge of dynamic distribution business along with the change of customer’s behavior and technology.”