NEWS & EVENT
Enthusiasm in Martha Tilaar Group’s Booth at Jakarta X Beauty 2022
After two years of hiatus from similar event due to pandemic, Martha Tilaar Group’s brands are eventually participated again in the biggest skincare and cosmetics exhibition event in South East Asia, Jakarta X Beauty 2022, held by Female Daily. Join in one umbrella as Martha Tilaar Shop, Martha Tilaar’s brands such as Sariayu, Rudy Hadisuwarno Cosmetics, PAC Martha Tilaar, Mirabella Cosmetics, Dewi Sri Spa, and Biokos, offers so many special promo at the event.
During four days, from July 28 to 31, 2022, Martha Tilaar Group’s booth is always crowded with its customers. Not only end-user customers, but also personal shopper who buy Martha Tilaar’s products based on the order. Also there are many special promotions like discount up to 20%, happy hour, bundling package, free makeup, and many more, which drives the number of purchases.
“JXB is a great event to promote Martha Tilaar Group’s products to customers who has interest in personal care and cosmetics products. Customers can directly compare various beauty products, so the manufacturer, including Martha Tilaar Group, will always improve its product quality,” said Patricia Husada, the General Manager of Martha Tilaar Shop.
At Jakarta X Beauty, people’s enthusiasm towards Martha Tilaar products is overwhelming, especially Sariayu and Rudy Hadisuwarno Cosmetics. “As brand focus for the event, Sariayu and Rudy Hadisuwarno Cosmetics generate satisfying sales. Sariayu has achieved 222% of sales target, Rudy Hadisuwarno Cosmetics achieved 237%, meanwhile total sales including other brands of Martha Tilaar has achieved 92% of sales target,” she added.
Not only Martha Tilaar Shop, another unit business of Martha Tilaar Group, PT Cedefindo, is also participated in Jakarta X Beauty. As a toll manufacturing company, PT Cedefindo offers reat deal for entrepreneurs or beauty enthusiast who wants to create their own cosmetics brands. Hopefully this kind event will continue to exist so it can be a benchmark for Indonesian beauty industry development.