NEWS & EVENT


Martha Tilaar Group Represents Indonesia as Jury in the World Cosmetics Innovation Event

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For more than 52 years Martha Tilaar Group is known as a leading manufacturer of natural beauty and herbal products. Based on local wisdom to go global and the spirit of Beautifying Indonesia, since its inception, Martha Tilaar Group has been committed to promote Indonesia's original natural wealth. Consistency and innovation in natural beauty and herbal products is carried out by exploring local cultural wisdom and seriously researching various MAC (Medicinal Plants, Cosmetics and Aromatics) through Martha Tilaar Innovation Center (MTIC).

Led by Kilala Tilaar who also serves as CEO and Chairman of Corporate Creative and Innovative Martha Tilaar Group, MTIC is a center for research, development, creation and innovation of natural raw materials, products and services of Martha Tilaar Group. To this day, MTIC has recorded 38 patents for cosmetic and aromatic raw materials native to Indonesia. Through MTIC, Martha Tilaar Group through one of its business units, PT Martina Berto Tbk also develops and produces natural active ingredients, namely Berto Extract which uses Indonesian natural resources, both for internal needs and for export as an effort to reduce dependence on natural ingredients since almost 80% of the raw materials used for domestic cosmetic production are imported raw materials. As for exports, the distribution is assisted by Clariant, the world's leading specialty chemical company. Through Clariant, Martha Tilaar Group has distributed natural active ingredients native from Indonesia to approximately 200 countries.

Kilala's consistency and commitment to innovation, technology, and the country's natural wealth has led him and Martha Tilaar Group to achieve various prestigious awards. This year, for example, for the third time, Kilala was again trusted to be one of the judges for the Innovation Zone & Spotlight On award which will take place on 1-3 November 2022 at  Bangkok International Trade & Exhibition Center (BITEC). He became the first Indonesian to be selected three times (2018, 2019 & 2022) as a jury at the award event along with other selected judges from abroad. A series of assessment criteria and strict assessments are carried out by in-cosmetic to determine the judges who are considered worthy and capable in their fields.
In-cosmetics itself is an event that has been eagerly awaited by innovators and cosmetic industry players around the world. Carrying the theme “The Leading in Asia Pacific For Personal Care Ingredients”, more than 400 exhibitors will participate in the In-cosmetics Asia event which is expected to be visited by 9000 people.

According to Kilala, at the event, as in previous years, there will be 2 prestigious awards. The first award is the Innovation Zone which is given to the best ingredients for the Active and Functional categories. The second award, also known as Spotlight On, is given to the best formulated ingredients focusing on Healthy Skin, Make-up and Fragrance. Both awards are very prestigious and much sought after by inventors. Representing his beloved country and carrying the good name of his company, Kilala hopes that his participation as a jury in In-cosmetics Asia will not only make Indonesia proud but also prove that Martha Tilaar Group always prioritizes innovation and is responsive to the latest ingredient trends.

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