PT Cedefindo Participates in Cosmobeaute 2022

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After two years of delay due to the Covid-19 pandemic, the largest beauty exhibition in Indonesia, Cosmobeautè Indonesia, was held on 3 - 5 November 2022 at Hall A&B, Jakarta Convention Center. Cosmobeautè Indonesia 2022 brings together many businesses and becomes a barometer of trends in the beauty industry for 15 years. This year, the prestigious cosmetic event brought together more than 600 brands and 200 companies from Indonesia, China, India, Korea, Malaysia ,and Singapore.

Through this exhibition, both industry players and the public can see technological developments in the beauty sector both on a national and international scale, and are expected to continue to encourage the competitiveness of the Indonesian beauty industry domestically and accommodate business actors from various parts of Indonesia to further enrich creativity and ideas in the world of beauty.

In addition to exhibitions and Beautè Meeting programs, Cosmobeautè Indonesia also organizes various activities, namely competitions, workshops, seminars, and live demos in collaboration with various supporting associations and exhibitors. The series of events provided many platforms for exhibitors from abroad to connect with distributors in Indonesia, as well as for domestic companies to showcase their products and services. One of the participant is a local company called PT Cedefindo.

Experienced since 1981, PT Cedefindo, is known as one of the production centers or toll manufacturing which produces approximately 80% of the circulation of indie brands in the Indonesian market. Aside from indie brands, several national and multinational companies also entrust the production of their products to PT Cedefindo which specializes in producing and packaging makeup, decorative, personal care, perfume, aerosol and herbal products.

By participating in Cosmobeaute 2022, PT Cedefindo hopes to introduce the expertise of local Indonesian companies to potential overseas distributors who also come to the exhibition, as well as promote various beauty products produced by the domestic industry and establish contacts with various suppliers to strengthen their supply chain management.
This is important considering that the prospect of industry in Indonesia is quite potential. For example, cosmetic products produced by the domestic industry have quality, innovation, and design that can compete in the global market.

IMG