NEWS & EVENT
Martha Tilaar Spa Wins Franchisor of The Year 2022
Covid-19 pandemic outbreak that hit the world has an impact on all aspects of life. All industrial sectors were affected, including the franchise industry. When the economy was affected, not a few franchisors or several franchise companies were forced to close, some took wait and see steps in running their business, while others kept 'moving' so that they continued to grow and survive.
Along with Indonesian Franchise Association (AFI), and supported by Dinamic Marketing Research, Franchise Magazine Indonesia held the 2022 Indonesia Franchise of the Year award. This award is an appreciation for franchisees and Business Opportunities who have been able to go through difficult times and remain resilient during the pandemic. The 2022 Franchisor of the Year award is given to some of the best local franchise brands in several business categories, which have not sunk throughout the year but manage to 'move' and actively promote both offline and online.
Apart from being a form of appreciation to franchise entrepreneurs for their dedication in maintaining and developing their business, the purpose of giving the award is also to motivate other local franchisees to always "stay enthusiastic" in running and developing a franchise business for better economic growth in Indonesia.
Rofian Akbar, Franchise Industry Observer and Editor-in-Chief of Franchise Magazine, said that there are several franchisor characteristics that are assessed from this judging, namely Personality, Commitment, and Competence. The franchisors have also obtained STPW (Franchise Registration Certificate), Brand Registered in HKI (Intellectual Property Rights).
One of the 2022 Franchisor of the Year recipients is Martha Tilaar Salon Day Spa for Beauty & Spa category. The business unit of the Martha Tilaar Group has met the assessment criteria, including continuously innovating products, having consistent and creative marketing and brand development programs both offline and online, having had quite a number of branches in the country, and receiving awards that related to business from various credible institutions both from within the country. Congratulation Martha Tilaar Spa!