Wealth Wisdom Mindfully Recover 2022: Challenge and Strategy Martha Tilaar Group as a Family Company

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Last November (30/11), CEO of Martha Tilaar Group, Kilala Tilaar, was invited to be one of the speakers at Wealth Wisdom Mindfully Recover 2022 which was organized by Bank Permata. At this event, Kilala Tilaar shared his experiences as the second generation in Martha Tilaar Group business through a talk show session with the theme All in the Family: Transferring a Business to the Next Generation. He highlighted some of the important points such as the history of the establishment of the company, the challenges faced in the succession of family companies, and how to manage and build a sustainable company.

Quoting research results revealed by Bank Permata, many family companies fail to sustain their business beyond the second generation. Similar to the world of politics, succession in family companies is often very complex. It is probably true. However, Martha Tilaar Group will continue to try and strive to be able to move forward with trends and develop innovations for the company to continue to be one of the Indonesian beauty companies that can last for decades to come.

It is such an honor for Martha Tilaar Group to be a part of Wealth Wisdom Mindfully Recover 2022 event to share stories of the journey of building a business family as well as challenges and strategies taken to survive in the beauty industry competition. Hopefully what Kilala Tilaar shared could inspire the event attendees.

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