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Bryan Tilaar Talk About Martha Tilaar Group’s Sustainability Program at The Sustainable Entrepreneurship in Achieving SDGs Discussion

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On February 8, PPM School of Management held a discussion with the theme Sustainable Entrepreneurship in Achieving SDGs. For this event, PPM School of Management presented three speakers, Bryan Tilaar from Martha Tilaar Group, Dani Wildan from Bank Rakyat Indonesia, and Dr. Theresa Chihine from Yale University, US.
 
In the opening speech, Director of PPM Management, Pepey Riawati Kurnia, said this discussion aims to give insights about sustainable business to achieve the Sustainable Development Goals (SDGs). She added, according to SDGs report 63% of SDGs indicators in Indonesia are possible to reach, with a note, hard work from all sides is still needed.
Sustainable entrepreneurship has the same concept as eco or environmental entrepreneurship concept, in which the point is to give attention to ecological and social boundaries. Sustainable entrepreneurship focuses on the community, stakeholders, and nature preservation, so it can create new products and services that give economic or non-economic benefits to individuals or communities that will become the foundation to reach long-term wealth.

In his speech, Bryan Tilaar, President Director of PT Martina Berto Tbk said that Martha Tilaar Group supports sustainable entrepreneurship. This is not just because the Founder of the company, DR.(H.C) Martha Tilaar, is one of the founder participants of the UN Global Compact (SDGs Pioneer), but also because Martha Tilaar Group already runs its business based on ethics that expected not detrimental various parties, including environment, which aligned to SDGs values.

Some things done by Martha Tilaar Group to preserve the environment are by enforcing a water filter system to produce water waste since the beginning and developing a new Kampoeng Djamoe Organik (KaDO) in Sukabumi. Not standing, Martha Tilaar Group also involve in some CSR programs related to natural preservation, one of which is mangrove tree planting in Ayah Beach, Gombong.

Based on research, an entrepreneur who runs a sustainable business will become a valid agent of change. But what are the benefits of running it? Here are some of the good opportunities that might happen:
-         To increase the company’s performance by reducing negative impacts on the environment
-         To increase product reputation
-         To increase the company’s image
-         To increase customers loyalty
-         To increase investment opportunity
So, eventually, some of those benefits mentioned above will boost sustainable profit for the company.  

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