NEWS & EVENT
To Expand Distribution, PT Martina Berto Tbk Sign Business Agreement with PT Parit Padang Global
Jakarta (29/05) – In the middle of 2023, PT Martina Berto Tbk continues to strengthens its product distribution in General Trade channel and its business development strategy by holding a strategic collaboration with PT Parit Padang Global (PPG).
PT Martina Berto Tbk is one of unit businesses of Martha Tilaar Group, a well-known skin care, cosmetics, and herb producer in Indonesia. Meanwhile, PT Parit Padang Global is a unit business from SOHO Global Health focus on logistics and distribution.
Today, May 29, 2023, both companies are agreed to sign a business agreement for distribution. The agreement is confirmed through signing agreement ceremony done by the leader of each company, Edwin Vega Darma as the Director of PT Parit Padang Global and Bryan Tilaar as the President Director of PT Martina Berto Tbk, as well as witnessed by the CEO of Martha Tilaar Group, Kilala Tilaar.
Based in the signed agreement, PT Martina Berto Tbk will distributes its selected and quality products which are Sariayu Martha Tilaar, Biokos Martha Tilaar, Belia Martha Tilaar, Rudy Hadisuwarno Cosmetics, and Caring Colours Martha Tilaar to General Trade such as cosmetic stores, grocery stores, stalls which sells skin, body, hair care, and cosmetics, through the networking of PT Parit Padang Global in 25 branches and 3 sales offices to 15.000 medical outlets and 18.000 customers outlets in throughout Indonesia.
PT Martina Berto Tbk is optimist that the networking and distribution reach of PT Parit Padang Global will be able to help PT Martina Berto Tbk to distribute the product evenly and reachable to the customers. Moreover, PT Parit Padang Global as an experienced distributor for more tham 60 years and excellent in supply service with modern facility in main distribution canters, ISO 9001: 2015 certified and GSDP certified from Société Générale de Surveillance.
This strategic collaboration between PT Martina Berto Tbk and PT Parit Padang Global will target business potential worth Rp92 billion in the first year. Through the distribution collaboration, PT Martina Berto Tbk targets 16% of product sales growth in general trade.
“We are so happy to hold this collaboration with PT Parit Padang Global because we see promising business potential that we can develop together. Both companies are commit to strengthen each other’s business,” said Bryan Tilaar.
Kilala Tilaar, CEO of Martha Tilaar Group added, “We hope this collaboration will becomes a strong synergy, especially because PT Martina Berto Tbk and Parit Padang Global have value and selling point, history and decades of experience which can be a positive power that brings benefits for both sides.”