NEWS & EVENT
Creative Collaboration Between Martha Tilaar Group’s Unit Businesses to Distribute Raine Beauty, Smith, Dewi Sri Spa, and PAC Martha Tilaar Products
Jakarta (25/10) – At the end of the year, Martha Tilaar Group is still
innovating to develop and explore its potential. This is realized with
the start of the distribution program between two unit businesses, which
are PT Sinergi Global Servis and PT Tara Parama Semesta in distributing
the products of two local brands, Raine Beauty and Smith, and two
brands owned by PT Tara Parama Semesta, Dewi Sri Spa and PAC Martha
Tilaar.
Held at the Semaja Restaurant, Menteng, the
distribution collaboration was offcially announced on October 24, 2023,
in front of colleague of PT Sinergi Global Sevis. In this occation Dr.
Kilala Tilaar, the CEO of Martha Tilaar Group, conveys that the
collaboration between Martha Tilaar Group’s unit businesses is one of
the efforts to face the economic and business challenge in 2024 so that
the unit businesses can consolidate to utilize each other’s potential
and create sustainable business growth.
PT Sinergi Global
Servis (SGS) is one of unit businesses of Martha Tilaar Group which now
focus on distribution service, meanwhile PT Tara Parama Semesta focus
to maintain online and offline store through Martha Tilaar Shop (MTS),
and also premium brand manufacturer Dewi Sri Spa and PAC Martha Tilaar.
Inspired by Indonesia nature, Dewi Sri Spa continues to
innovate and launch the products that give benefits for skin and indulge
it. Dewi Sri Spa series made of paddy extract and pure essential oil
from Indonesia which is nutritious for the beauty of mind, body, and
soul. Another brand, PAC Martha Tilaar is an Indonesia local cosmetic
brand which created for professional makeup artist and beauty
enthusiasts, for it has international quality makeup. Since it launched
in 1997, PAC came with high quality vibrant colors, long lasting
formula, and dermatology tested, so it becomes a perfect choice for
daily or on-stage makeup.
Other brands that will be
distributed by PT Sinerg Global Sevice are Reine Beauty and Smith. Even
though both brands are considered as new brands, but the brands are
already get positive response and good sales in the market. With
Conscious Beauty concept, Raine Beauty believe that every one is pretty
in her own way, and that make up should be a part of self-respect and
self-love. Not only to make every girl looks beautiful but to make them
feel pretty. Raine Beauty presents the series of Lip Velvet, Lipstick,
Face Mist, Liquid Blush, and Liquid Skin Tint which produced using non
toxic formulation, vegan, and not tested on any kind of animals (not
using animal-based ingredients).
Established since 2013,
Smith Men Supply offering a series of care products foe men which made
of natural ingredients, and formulation that suits for hot and humid
tropical climate with so it can give optimum final result. Smith Men
Supply consists of Hair Wax, Pomade, Hair Powder, Hair Clay, Shampoo,
Face Cleanser, and Fase Tissue.
In the early stage, the
distribution networks of PT Sinergi Global Sevis will covers Jabodetabek
area and will continue to expand nationally so it expected to helps the
Dewi Sri Spa, PAC Martha Tilaar, Raine Beauty, dan Smith to evenly
distribute in Martha Tilaar Shop outlets, Martha Tilaar Shop Online, and
other e-commerce channel. This is also a part of MT n Friends program, a
collaboration between PT Tara Parama Semesta and PT Cedefindo (another
Martha Tilaar Group’s unit business) to be available in Martha Tilaar
Shop online and offline, not to mention the new channel distribution to
the general outlet through PT Sinergi Global Service.
Titania
Fairushka from Raine Beauty and Raihanda Rafi from Smith feels
anthusiast with this collaboration. With trusted outlet networks of PT
Sinergi Global Service, its loyal customers, and one stop service
outlets of PT Tara Parama Semesta, both of them believe their brands
will be more easier to reached by their customers. “As a new player in
beauty industry, we try to be responsive with trend in the market. This
opportunity to collaborate with PT Sinergi Primatama and PT Tara Parama
Semesta is one of out ways to make a break through strategy, to catch
market opportunity and to reach wider market segment,” they said.
Dewi
Sri Spa, PAC Martha Tilaar, Raine Beauty, and Smith proud to be part of
the beauty industry and hope the increase number of local products will
make Indonesia brands becoming the host in their own country.