NEWS & EVENT
PT Martina Berto Tbk and Clariant are Relaunching New Ingredients at In-cosmetics Global
Indonesia has great natural wealth, from green forests to a wide expanse
of ocean. Even the forest in Indonesia is the third widest forest in
the world. Indonesia's forest area is around 99 million hectares,
stretching from west to east Indonesia but unfortunately, it has not
been utilized optimally.
In line with the vision and mission of
Martha Tilaar Group to utilize Indonesia's natural wealth so that it can
produce quality products innovated by the nation's children that have
economic value, since its inception PT Martina Berto, Tbk - one of the
business units of the Martha Tilaar Group, has been committed to
utilizing natural wealth native to Indonesia. The innovation and
consistency of the cosmetics products are carried out by digging into
Indonesia’s local wisdom and serious research about aromatic, cosmetic,
and medicine plants, flowers, and fruits, and even by cultivating the
development of those plants through Kampoeng Djamoe Organik (KaDO) of
Martha Tilaar.
Besides that, PT Martina Berto Tbk and Martha
Tilaar Group are also committed to involving the farmers and community
in the cultivating and development of native Indonesian plants. “We
believe the community empowerment involved in the industry supply chain
can be the key to guarantee the success of the company. However, this is
also should be supported with counseling, education, and coaching for
the farmer community so they could produce good and standardized
agricultural products. We want to embrace and empower their potential,”
explained Dr. Kilala Tilaar, the CEO and Chairman of Corporate Creative
and Innovative Martha Tilaar Group.
Martha Tilaar Group also has
Martha Tilaar Innovation Centre (MTIC) which is a center for research,
development, creation, and innovation of natural raw materials,
products, and services of Martha Tilaar Group. MTIC combines local
wisdom and ancestral knowledge as well as Indonesia’s biodiversity
sources with the support of science and technology to create innovative
products.
Through MTIC as well, PT Martina Berto Tbk is
developing and producing natural active ingredients, and extracts that
use Indonesia’s natural resources, both for internal needs and for
export. This is an effort to reduce dependence on imported raw materials
because almost the majority of raw materials used for domestic cosmetic
production are imported raw materials. Meanwhile, to market Indonesian
natural ingredients, PT Martina Berto Tbk is partnering with one of the
biggest global supply companies, Clariant. This cooperation between PT
Martina Berto Tbk and Clariant has been established since 2025. Clariant
becomes a partner to market the active cosmetic natural raw materials
in the form of plant extracts which produced by PT Martina Berto Tbk to
the global market.
On the In-cosmetics Global event held in
Paris, France, on April 17, 2024, Clariant has relaunched the natural
ingredients for cosmetics active ingredients from Java Island
represented by Plantasens Berto from PT Martina Berto Tbk, Papaya
Extract, Aloe Extract, Licorice Extract, Mangosteen Extract, Guava
Extract, and Combava Extract. All of these extracts are already
certified by Cosmos Approved, Halal, and preservative-free Extract
Series.
Plantasens Berto Extract is designed to fulfill the needs
of cosmetics raw material that is specifically managed using fair
trade, traceability, and farmer empowerment principles which promote the
increased welfare of the farmers as PT Martina Berto Tbk’s partners. At
the same time, the company is also focus on the research and
development to answer the main trends in this era, including energy
efficiency, renewable raw materials, emission-free mobility, and the
preservation of limited resources.
Through this collaboration
with Clariant and the launch of New Extract Plantasens Berto at
In-cosmetics Global, Dr. Kilala Tilaar and PT Martina Berto Tbk hope
that the raw materials originating from Indonesia’s natural resources
can be widely known and used by beauty industry players in the global
market.