NEWS & EVENT
Kampoeng Djamoe Organik Martha Tilaar Group to Receive 11 Rare Plants Species from BRIN
Held at Kampoeng Djamoe Orgnahik Martha Tilaar, on Wednesday, May 8,
2024, Martha Tilaar Group received 11 rare plant species from BRIN. The
plants are handed over directly by Dr. Andes Hamuraby Rozak, the Head of
the Applied Botany Research Center of the National Research and
Innovation Agency (BRIN), to the CEO of Martha Tilaar Group, Kilala
Tilaar.
All eleven plants are Calliandra, Chestnut, Culilawan
Bark, Rainbow Eucalyptus, Red Wood, Arabica Coffee, Fragrant Ginger, Red
Meranti, Syzygium, Teijsmanniodendron, and Cassine, with a total plants
133 pieces. Later, these rare plants will be planted at Kampoeng Djamoe
Organik Martha Tilaar in Parung Kuda, Sukabumi.
“We hope all
the rare plants that we gave to Martha Tilaar Group can grow and develop
well at Kampoeng Djamoe Organik, considering their rare status and even
endangered. Hopefully, the existence of these plants here can be
sustainable and well-maintained,” said Dr. Andes Hamuraby Rozak.
The
CEO of Martha Tilaar Group, Dr. Kilala Tilaar feels grateful for the
trust given by BRIN. “We thank you for this opportunity and trust, so
Martha Tilaar Group can contribute to the preservation of 11 rare plant
species. This is in line with one of our company’s pillars, Beauty
Green. The cultural and natural biodiversity has always been our concern
because we are committed to utilizing Indonesia's natural resources to
produce good quality innovations and products.
Since the first
time, Martha Tilaar Group always wanted to be consistent in exploring
local wisdom, seriously research various TOKA (Aromatic, Cosmetics, and
Medicine plants), and cultivate those plants development through
Kampoeng Djamoe Organik (KaDO) Martha Tilaar. Research and studies on
various Indonesian natural ingredients have also been carried out for a
long time through the Martha Tilaar Innovation Center (MTIC). Not only
that, MTIC also develops and produces natural active ingredients, namely
Plantasens Berto Extract, which uses Indonesian natural resources, both
for internal needs and for export. This is an effort to reduce
dependence on imported raw materials. Meanwhile, for exports, PT Martina
Berto Tbk (one of the business units of the Martha Tilaar Group)
collaborates with Clariant, a leading raw materials company in the
world.
The collaboration between Martha Tilaar Group and BRIN
itself has been held for a long time. In 2012, the two of them began
their collaboration by signing an MoU regarding Cooperation on the
Exploration, Identification, and Domestication of the Coelogyne marthae
S.E.C. Sierra Orchid to obtain and develop the potential of the
Coelogyne marthae S.E.C. Sierra orchid. Now, this collaboration is being
strengthened by planting rare plants from BRIN in Kampoeng Djamoe
Organik Martha Tilaar.