NEWS & EVENT
PT Cedefindo Presents Future Beauty Talk 2024: Beyond Wellness to Review Beauty Industry Trends in the Next Three Years
.jpeg)
Jakarta (13/6) – The world of beauty is developing very quickly, making
this industry always interesting to follow. This development is mostly
triggered by changes in consumer behavior, especially generations Z and
Alpha, as well as global issues such as climate change, sustainability,
global warming and technological developments. Martha Tilaar Group,
through its subsidiary PT Cedefindo, is presenting the "Future Beauty
Talks: Beyond Wellness" event to share global insights in the world of
beauty. This event, which was held at CGV FX Senayan on June 13 2024,
presented Dr. Kilala Tilaar, CEO of Martha Tilaar Group, as keynote
speaker and guest speakers namely Sophie Hong (Product Manager Color
PCSM Sensient Beauty), Helene Thamrin (Senior Marketing MANE), and Riana
(Regional Marketing Manager Personal Care & Home Care Clariant
Indonesia).
On this occasion, Kilala Tilaar reviews and
provides insight into developments in world beauty trends. According to
Kilala, for the next 1 to 3 years, beyond wellness will become a trend
in the world of beauty. This is influenced by the millennial generation,
generation Z, and Alpha who are very concerned about mental health
issues so they are looking for products that can improve the quality of
life not only physically, but also mentally and spiritually. Kilala also
sees that this generation is increasingly aware of the importance of
the relationship between appearance and feelings of comfort and calm,
both physically and mentally.
To answer Gen-Z and
Alpha's problems regarding difficulty sleeping or insomnia which can
disrupt physical and mental health, the beauty industry presents
innovative products that are specially formulated and full of powerful
ingredients and the latest technology. According to Kilala, many beauty
manufacturers in Europe and America already present these products in
the form of foam, gel, cream, supplements and candy.
Apart
from beauty products, mood booster fragrances will also become a trend
in the next few years. This is driven by Gen-Z's passion to continue
expressing themselves by finding signature scents and how fragrance
plays a role in helping people to look and feel good about themselves.
According to Kilala, the fragrances that will be sought after are
fragrances that calm, make you happy and improve your mood, as well as
natural fragrances that are inspired by, among other things, the scent
of rainbows, plants or the scent of wet soil after rain.
One
trend that will also be prominent in the next few years is the use of
AI (artificial intelligence). Several large beauty brands have
integrated AI in various ways to meet consumer needs in a personalized
manner, including personalized skin care routines, identification of
skin and hair problems, and personalized products.
This
growing use of AI will continue to benefit consumers in finding the
right care products. Moreover, the beauty technology market continues to
grow rapidly. According to Statista (an online platform specializing in
data collection and visualization), this is expected to continue to
increase over the next five years, even reaching a value of around $8.93
billion by 2026. It is not impossible that in the near future there
will be many applications available to identify personal skin needs,
various sophisticated devices that can be used to improve skin
conditions, or AI-based solutions to analyze or detect skin problems.
To
create products that suit the desires, wishes and needs of Gen-Z and
Alpha, as well as following trends, Martha Tilaar Group through PT
Cedefindo is committed to providing good services for beauty industry
players both nationally and internationally.
PT
Cedefindo is a subsidiary of the Martha Tilaar Group which specializes
in producing and packaging makeup, decorative, personal care, perfume,
aerosol and herbal products. Listed as the Top 3 Contract Manufacturing
in Indonesia, PT Cedefindo currently has 650 clients, both
multinational, independent brands and local brands. This company also
has ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 Occupational Safety
and Health Management System certification, ISO GMP 22716, Grade A Halal
Guarantee System (SJH), and has implemented the Ethical Trading
Initiative (ETI) base. code and maintain its implementation through
SMETA audits. Supported by international standard manufacturing, export
production from PT Cedefindo has spread to 11 countries in Asia Pacific
and Latin America.
PT Cedefindo also has a team of
experts who can provide insight and advice regarding product trends,
design, packaging and formulas. The products made at PT Cedefindo have
gone through efficacy and safety tests both at the Martha Tilaar
Innovation Center (MTIC) and accredited independent laboratories. Just
like its parent company, namely PT Martina Berto Tbk, the products made
at PT Cedefindo are produced using materials whose sources are
trustworthy, can be traced ethically, and are made with human health and
the environment in mind. Moreover, the Martha Tilaar Innovation Center
has developed and produced natural active ingredients, namely Plantasens
Berto, which uses Indonesian natural resources, both for internal needs
and for export. This is an effort to reduce dependence on imported raw
materials because almost 35% of the raw materials used for domestic
cosmetic production are imported raw materials. For exports,
distribution is assisted by Clariant, one of the global companies that
supplies the largest ingredients in the world.
Dr.
Kilala Tilaar, CEO of Martha Tilaar Group hopes that this Future Beauty
Talks can provide inspiration to beautypreneurs to stay updated and
relevant to current global trends. It is also hoped that the presence of
PT Cedefindo can strengthen the local beauty industry by helping
beautypreneurs create quality products that are in line with trends and
relevant to the times.