NEWS & EVENT
PT Martina Berto Tbk to Target 25 Percent Income Growth, Optimistic in the Midst of Global Uncertainty
Jakarta (20/06) - Today, PT Martina Berto Tbk held an Annual General
Meeting of Shareholders (GMS) to report on the financial year ending on
31 December 2023. The annual financial report was well received and
obtain legitimation and approval at the GMS.
In this annual
meeting, the Company's Board of Directors reported the performance of PT
Martina Berto Tbk (MBTO) in 2023 which succeeded in recording an
increase in financial performance by reducing the current year's net
loss from IDR 42.43 billion in 2022 to IDR 31.93 billion in 2023.
Meanwhile in gross profit, the Company recorded 75.21% of the target of
IDR 145.79 billion. In net sales, the Company recorded an increase of
16.20% to IDR 418.53 billion from IDR 360.18 billion in 2022. Meanwhile
for gross profit, the company managed to record a gross profit of IDR
145.79 billion, an increase of 9.51% compared to the gross profit in
2022 of IDR 133.13 billion. The increase in gross profit in 2023 is
mainly due to the increase in net sales being much greater than the
increase in cost of goods sold.
In 2024, Bryan Tilaar, the
President Director of PT Martina Berto Tbk said that the Company is
targeting revenue growth of 25% with a value of approximately IDR 525
billion. The company is optimistic that it can achieve this target by
reducing COGS/Cost of Goods Sold from 65.16% in 2023 to 56.82% in 2024,
increasing the effectiveness of marketing costs from 18.77% in 2023 to
19% so that it is expected to generate profits business/operating profit
from a loss of IDR 2.5 billion in 2023 to a profit of IDR 45.8 billion
in 2024 to be able to achieve Earnings Before Interest Depreciation
(EBITDA) from IDR 14 billion in 2023 to IDR 59 billion in 2024 with a
profit after tax/profit after tax is from minus/loss IDR 31 billion in
2023 to profit after tax in 2024, namely IDR 24 billion, return on
assets in 2023 from minus 4.74%, to 3.39% in 2024 , return on equity
from minus 8.65% in 2023 to 6.69%, and supported by the effectiveness of
employee performance/return on capital employed from minus 0.61 in 2023
to 11.54%.
To achieve performance figures that are much better
than in 2023, according to Bryan, the Company will implement strategies
including adapting to consumer behavior, rejuvenating products,
investing in digital media and increasing online sales, more even
distribution, more accurate forecasts, innovation new products, and
improved profits. Apart from that, the Company also sharpened its
marketing and multi-distributor strategy, namely with Tiga Raksa and
Penta Valent, as well as PT Parit Padang Global. MBTO is also trying to
maintain and strengthen sales through PT Tara Parama Semesta (TPS) which
manages Martha Tilaar Shop (MTS) outlets and online sales, as well as
the PT Cedefindo business unit (a subsidiary of MBTO) which operates in
the contract manufacturing sector.
MTS, through an omnichannel
mechanism, functions as a customer experience center for consumers and
targets the upper middle class market with more premium product variants
than independent outlets. To date, the Company has 9 MTS outlets and 4
shop-in-shops spread across major cities in Indonesia. Meanwhile PT
Cedefindo focuses on toll manufacturing with a resource sharing
mechanism. Experienced since 1981, PT Cedefindo has produced
approximately 80% of indie brands circulating in the Indonesian market
by collaborating with influencers, artists, public figures, students and
young entrepreneurs. Not only indie brands, several national and
multinational companies also entrust the production of their products to
PT Cedefindo. It is hoped that the improved performance of PT
Cedefindo and PT Tara Parama Semesta will help the performance of their
parent company, PT Martina Berto Tbk.