NEWS & EVENT
Martha Tilaar Group Achieving Beauty Green Spirit with 450 Tree Planting in Kampoeng Djamoe Organik
Beautifying Indonesian becomes the anniversary theme of Martha Tilaar Group that based on 4 company’s pillars which are Beauty Green, Beauty Culture, Beauty Education and Empowering Women. As a part of Martha Tilaar Group’s 45th anniversary celebration, 450 tree planting activation held as Beauty Green’s embodiment on Tuesday, August 25, 2015.
This 450 tree planting also a further implementation of Beauty Green that has begun on the previous week with hibiscus planting in Martha Tilaar Group’s yard, Pulo Gadung. In this activity, Martha Tilaar inviting its relation, loyal colleague, board of directors, and the media from print to online media to involved in this tree planting at Kampoeng Djamoe Organik, Cikarang, that established since 2004. This program was held as one of the ways to make green Cikarang industrial area and to preserve the diversity of medical plants of Indonesia.
There are 5 kinds of trees that planted that day, Hibiscus, Langsat, Eucalyptus, Lime Wedge, and Tanjung. Those trees are the main ingredients in some of Martha Tilaar Group’s products, which have so many good benefits for beauty and health. This tree planting activation receives so many supports from various parties, from the Ministry of Health of Indonesia Republic, Indonesia Global Compact Network, WWF Indonesia, PT JIEP Cikarang, the headman of Cikarang, designer fellows from APPMI, to the diva, Krisdayanti.