NEWS & EVENT
Indonesia Best Brand Award 2015 for Sariayu Martha Tilaar
Took place at Shangri-La Hotel Ballroom, Jakarta, Indonesia Best Brand Award (IBBA) 2015 on previous September 30. IBBA is an awarding event conducted by SWA Magazine and Mars Survey Institution and dedicated to companies which can build and develop their brand, and continuously raise their brand’s value to be the best in the industry.
IBBA has been conducted for 14 years and give awards for companies who deserve based on survey that measured by some variables, which are Brand Awareness, Ad Awareness, Sastifastion and Loyalty Index, Brand Share, Gain Index, and Brand Value. This year, the survey involved 146 product categories from 13 industries, including cosmetic industry.
An honor for Sariayu Martha Tilaar to received on of awards in IBBA 2015 as The Most Valuable Brand in Indonesia for Face Mask category. This awards of course became one of appreciation to Sariayu Martha Tilaar, this award is a prove to Sariayu Martha Tilaar’s existence and consistency of its product innovation.
As said by Asto Sunu Subroto, the President Director of Mars Survey Institution, “To maintain brand is as the same as maintain a company entirely. Company should consistent in doing its innovation, including product, distribution, price, network, and communication.”