NEWS & EVENT
From Humble Beginning to World Wide: The Story of Martha Tilaar Group on CNN International
Nowadays, Asia is increasingly becoming the center of attention for develop countries, whether through its unique culture & tradition, its diverse biodiversity or the way of life which regard highly on nature & environment. This admiration eventually lead CNN International to seek inspirational figure in Asia, including Indonesia. They find the right figure in Dr. Martha Tilaar, known as the instigators of Indonesian culture and local wisdom in running her business of cosmetics and herbal medicine.
The beauty business that she built under the name of Martha Tilaar Group is consistently using natural ingredients and loaded with a message of cultural preservation. This made Martha Tilaar Group's business which includes cosmetics, herbal, spa, village herbs, beauty school to distribution and logistics grows rapidly in becoming the foundation of thousands of workers. Martha Tilaar Group also succeed in exporting its products to other countries, thus made this group one of the respectable drivers of Indonesian economy.
Through a brief visit to Jakarta on January 22nd, CNN International seeks to cover the business journey of Martha Tilaar Group to present the inspiring story on how a small industry evolves into a large company through the 'magic hand' of an Indonesian woman named Martha Tilaar which now forwarded her business to the second generation.