About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Martha Tilaar Group's 2025 Budget Kick Off, Optimistic about Optimizing Strategy and Synergy

News
08 November 2024

In order to improve employee and company performance, Martha Tilaar Group held a 2025 Budget Kick Off attended by the board of directors and managers of all its business units, namely PT Martina Berto Tbk, PT Cedefindo, PT Cantika Puspa Pesona, PT Martha Beauty Gallery, PT Sinergi Global Servis, PT Kreasi Bogaprimatama, PT Creative Style Mandiri, PT Tara Parama Semesta, and the Martha Tilaar Academy (8/11).

At In-Cosmetics Asia Bangkok, Dr. Kilala Tilaar Becomes a Judge for 9 Faces of the APAC Beauty Industry

News
07 November 2024

For the sixth time, the CEO of Martha Tilaar Group, Dr. Kilala Tilaar was once again trusted to be a judge at the In-Cosmetics Asia event. Held at BITEC, Bangkok, Dr. Kilala was appointed as one of the judges for the Spotlight on Formulation Awards 2024, along with 13 other competent judges from various countries. The Spotlight on Formulation Awards is an award presented by In-Cosmetics to appreciate products with the best innovation and formulation.

In Market Outlook 2025, CEO of Martha Tilaar Group Explains Cosmetic Trends 2025

News
25 October 2024

Wednesday (23/10), CEO of Martha Tilaar Group, Dr. Kilala Tilaar became a speaker at the fourth session of the Indonesia Industry Outlook 2025 Conference themed Be Agile, Be Relevant: Growing in the Turbulent Beauty Industry. In his session, Dr. Kilala revealed that the condition of the national cosmetics industry is still in a positive growth trend even though signs of weakening purchasing power are starting to appear in the third quarter of 2024.

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