Entering the age of more than half a century, beauty care producer Martha Tilaar Group (MTG), still stands strong and creatively active in the industry. The 52nd anniversary of the company was celebrated in conjunction with the 85th anniversary of the Founder & Chairwoman, DR.(H.C) Martha Tilaar.
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Designer oscar lawalata presents a festival titled Aku dan Kain (Me and Cloth): The Age of Diversity which will be held on August 10th to September 10th, 2022 at the national museum, central Jakarta. Born from the philosophy of Nusantara woven fabrics as outlined in a fashion and lifestyle approach, Oscar Lawalata wants to raise the existence of Indonesian traditional fabrics as an archipelago heritage that present and future generations need to be proud of and preserve.
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The impact of the pandemic in the last 2 years has been felt by all industries and business groups, including the beauty industry. However, thanks to a fairly good performance in 2021 and in the first half of 2022, Martha Tilaar Group is optimistic that it can move forward. In this process, strategically there are 3 stages that are implemented, namely, survival mode, and then ready to take off, and take off stage. In the 2020 pandemic until the end of 2021, the company is in a survival strategy and is preparing to be ready to take off and this year it has entered the take off stage.
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Jember Fashion Carnaval (JFC) is the biggest festival in Jember, East Java, that always anticipated by the public. Jember Fashion Carnaval is also one of the fashion, art, and cultural festivals in Indonesia that always catch the attention of international and local tourists. Since the first time it was held by the founder Dynand Fariz, Martha Tilaar Group has been involved here to support the event.
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After two years of hiatus from similar event due to pandemic, Martha Tilaar Group’s brands are eventually participated again in the biggest skincare and cosmetics exhibition event in South East Asia, Jakarta X Beauty 2022, held by Female Daily. Join in one umbrella as Martha Tilaar Shop, Martha Tilaar’s brands such as Sariayu, Rudy Hadisuwarno Cosmetics, PAC Martha Tilaar, Mirabella Cosmetics, Dewi Sri Spa, and Biokos, offers so many special promo at the event.