The Covid-19 pandemic has brought impact to many industries. From office, trade, to service sector should be agile and sharp to see the opportunity and strategy to make the business survive. This is what Martha Tilaar Salon Day Spa do. Should closed all the outlets since the outbreaks, now Martha Tilaar Salon Day Spa offers spa service at home.
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Throughout 2019, PT Martina Berto Tbk keeps doing the business transformation so they can always be more efficient in overcoming the changes of the market and customer behavior. By pushing the innovations, strong brand equities in all categories, and strengthen the performance in every unit business, in 2019 the company performance has entering net sales Rp537.568,- billion or increasing 6.9% from 2018 and and the company managed to reduce net loss to Rp66,946 billion from Rp114,131 billion because of some repairments, net sales growth, and efficiencies.
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Through Martha Tilaar Innovation Centre (MTIC), Martha Tilaar Foundation has become a member of Intercolor since 2019. This participation will open a good chance for Indonesia to contribute to assigning world color trends and also to introduce natural resources and culture of Indonesia to be one the inspirations of color trends. As a member of Intercolor, Wednesday (17/06), Martha Tilaar Foundation Represents Indonesia to present the idea for Spring/Summer 2020 World Trend Color at Intercolor Congress.
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At its 20th anniversary, the UN Global Compact held the UN Global Compact Leaders Summit 2020. Related to the Covid-19 pandemic, this international forum held virtually on June 15-16 2020, and presenting inspiring speakers from entrepreneurs, governments, academics, and civil society. Important figures like Al Gore (former Vice President of US), Lise Kingo (CEO & Executive Director of UNGCN), Sanda Ohiambo (Director of UNGCN), Antonio Guteres (General Secretary of UN), and Paul Polman (Chairman of UNGC Board) attended this forum. As part of the UN Global Compact Leaders Summit 2020 event, Samuel Pranata, the Strategic Planning Director of Martha Tilaar Group, also participate in this virtual forum.Â
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The Covid-19 pandemic is triggering a crisis in many aspects of life, such as in financial which eventually affecting people’s purchase power. To avoid it getting worse and impact on health, we all need a strategy to overcome it. As part of the effort to educate people, last Wednesday (10/06), Starborn Chemical held a webinar with themed “Forecourt to Support Food Sufficiency and Family Health in Covid-19 Pandemicâ€.
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