About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

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What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merk”, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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DR. (H.C) Martha Tilaar Featured in the Sunting Exhibition: Traces of Indonesian Women at the National Museum

In order to commemorate Kartini Day, yesterday the National Museum of Indonesia just officially opened the exhibition themed Sunting: Traces of Indonesian Women as Drivers of Change (21/4). The exhibition, which is open to the public until July 2025, was opened with a ribbon-cutting ceremony conducted by the Minister of Tourism of the Republic of Indonesia, Fadli Zon.

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Counting Down to Indonesia Cosmetic Ingredients (ICI) 2025, Judges are Gathered for Briefing Session

Next May, precisely on May 14-16, 2025, Indonesia Cosmetic Ingredients (ICI) 2025 will be held at JIExpo, Jakarta. ICI is an exhibition and seminar that showcases various cosmetic raw materials, both from within and outside the country, organized by PERKOSMI (Indonesian Cosmetics Association). This year, ICI will present more than 300 participants from various countries and one of the featured areas in this event is the Innovation Zone, a special platform to appreciate the development of innovative raw materials.

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Sariayu Martha Tilaar to Launch 38th Color Trend, Sariayu Color Trend 2025: Dear, Mahameru

Nature always presents extraordinary beauty that brings a lot of peace. Especially in the midst of increasingly complex life pressures, the natural beauty of Indonesia, especially the mountains, is certainly one of the alternative entertainments and healing that is widely chosen by young people, especially Gen Z. The quiet and peaceful atmosphere of the mountains is the perfect place for them to relieve stress, enjoy the calm atmosphere, and the beauty of nature.
 

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