About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Entrepreneur Community Visitation to PT Cedefindo with Yuswohady

News
13 February 2025

Wednesday (12/02), one of the Martha Tilaar Group business units, PT Cedefindo, is visited by some community friends, the Memberi, TDA, and Kagama Community which was initiated by Yuswohady, a business consultant who is also the author of around 40 books on marketing. This visit was packaged as a Factory Visit & Talkshow with the theme Skin Care Effect: The Rise of Indie Brands, The Birth of Ecosystem Brand, and presented three speakers, namely Dr. Kilala Tilaar as CEO of Martha Tilaar Group, Ruskha Soedibyo (Co-Founder of Reine Beauty), and Emyranza (Founder of Smith Men Supply), with Yuswohady as the mentor of the talkshow.

Encouraging Integration of Beauty Education, Martha Tilaar Academy Collaborates with Jakarta State University

News
20 January 2025

Last Thursday, January 16, 2025, the Martha Tilaar Academy signed a strategic cooperation agreement with the Faculty of Engineering, Jakarta State University (UNJ). This collaboration was signed by Pinkan Engelien Tilaar, as Head of Academy Martha Tilaar, and Prof. Dr. Neneng Siti Silfi Ambarwati, S.Si., Apt., M.Si, as Dean of the Faculty of Engineering, Jakarta State University.

Facing the Challenges of 2025, Martha Tilaar Group is Ready to Apply the Spirit of Dare to be Different

News
19 January 2025

In order to be more prepared and confident in moving forward in 2025, Martha Tilaar Group business units, including PT Martina Berto Tbk, PT Sinergi Global Servis, PT Cedefindo, PT Creative Style, and PT Tara Parama Semesta, are carrying out various agendas to improve synergy and work performance, starting from annual work meetings to training and workshops to improve communication skills and employee potential.

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